EP #43: Roveena – Multi-Award Winning Canadian Recording Artist, Songwriter & Pianist

Roveena (@roveenamusic) is a multi-award winning Canadian recording artist with over 1 million digital streams and 12+ million views on YouTube collaborations. Her music has received great reviews from media outlets like CBC Radio (@cbcradio) and Glow Magazine. In 2018, she co-wrote the hit song “Fearless” which was featured during the 2018 Pyeongchang Winter Olympics. Her musical breakthrough happened after she relucantly posted a video of herself singing “At Last” on YouTube which caught the eyes of CityTV’s (@city_tv) producers and landed a guest spot to perform on the show. The planned one minute segment turned into 8 minutes, which helped spark Roveena’s career.

She joins Ara on this week’s episode of The Tamil Creator to discuss losing her father shortly after deciding to pursue music full-time, having her song “Fearless” spotlighted in the Winter Olympics, her admiration for Celine Dion (@celinedion), how music makes a lasting impact even once an artist has passed away, and much more.

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Follow Roveena:
– Instagram (https://www.instagram.com/roveenamusic/)
– Twitter (https://twitter.com/RoveenaMusic)

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00:19 – Ara introduces this week’s guest, Roveena
01:21 – Being forced into guitar lessons, naturally having an instinct for music, falling into singing by accident
03:54 – Pushing your kids into pursuing something they may not necessarily want
06:08 – Dealing with losing her confidence and initially choosing the corporate world over her creative passions
12:13 – How fear dictated Roveena’s decision to stay in her corporate job for so long before she chose to chase her dreams
13:41 – Having her song “Fearless” used in the Winter Olympics
18:07 – Rovenna’s love-hate relationship with social media, and using it as a vehicle to promote yourself and your work
19:44 – Her most interesting collaboration opportunities as a result of social media
20:51 – Her dream collaboration; Celine Dion
24:29 – Talent in the South Asian community that Roveena is high on
29:32 – Following your instincts and learning to say “no”
31:32 – How can people make money in the music world; touring, writing your own material and owning 100% of your masters
39:05 – Roveena’s biggest learning lessons in the music industry
42:20 – Turning people who shun you into people who support you
46:26 – Why fuels Roveena’s ambition; her dream to hold a Grammy
47:55 – The longstanding impact of creative arts even once an artist leaves this Earth
49:43 – What Roveena is insecure about; hating being on camera
51:45 – Hobbies and interests outside of work; running with her Portugese Water Dog, weightlifting
55:35 – Advice for her 16-year-old self
56:25 – Who Roveena admires in the global Tamil community and non-Tamil community
1:06:51 – Rovend performs a snippet of “Fearless”
1:08:25 – Creator Confessions
1:14:21 – The Wrap Up

Intro Music

Produced And Mixed By:
– The Tamil Creator
– Yanchan

Written By:
– Aravinthan Ehamparam
– Yanchan Rajmohan