EP #13: Tanya Yoganathan – Momtrepreneur Created An E-Commerce Business That Netflix Star Maitreyi Ramakrishnan Is A Fan Of

Tanya Yoganathan is a mother of two, and the creator of Her Sun & Stars Co. She joins Ara to discuss how she started a business during the start of the pandemic and was able to quit her full-time job because of it. They also discuss Maitreyi Ramakrishnan shouting out Tanya’s company, impostor syndrome, and the importance of financial literacy before jumping into the new segment Creator Confessions.

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Connecting with Tanya –https://www.instagram.com/tanya.yoganathan/
Visit Her Sun And Stars Co. –https://www.instagram.com/hersunandstars.co/

01:06 – Tanya starts the podcast
01:53 – Ara starts the podcast
03:17 – How Tanya and Ara met, and can Ara speak Tamil?
06:17 – Introducing Tanya Yoganathan, being Instagram famous, how Her Sun & Stars came to be
20:05 – Starting and successfully growing her business (during the pandemic) while working a full-time job
28:13 – Previously work as an advisor in analytics, struggling to celebrate milestones
32:47 – Getting her first celebrity shoutout from Maitreyi Ramakrishnan
37:26 – Why Ara started the podcast
40:17 – Tanya’s first sale, quality vs. time
51:24 – Balancing insecurities and confidence, impostor syndrome
56:37 – Starting a business with kids
59:53 – Viewing money as a tool, the importance of financial literacy
1:00:07 – The FIRE movement
1:08:49 – Personal legacy, Nick Offerman, Ernest Hemmingway, and S.P. Balasubrahmanyam
1:11:51 – The lost art of being able to disagree with someone
1:13:20 – The importance of starting
1:15:57 – Creator Confessions (Tanya’s favourite Tamil creators, when she wants to retire, and more)
1:30:13 – The wrap up