Anusha Srijeyanathan (@anusha_srij) is the Executive Vice President of Client Success at Benevity (@benevity). She was previously part of Eloqua (which was acquired by Oracle).
She joins Ara on this week’s episode of #TheTamilCreator to discuss making the most of your circumstances, why she went from finishing her last day at Oracle in Toronto on a Friday and starting hew new job at Benevity on a Monday in Calgary, key differences between start-ups like Eloqua versus larger corporations like Oracle, how a vision board changed her life, how Nike contributed to Benevity’s growth early on, the benefit of exposing children to technology at a young age, and so much more.
Follow Anusha:
– LinkedIn (https://www.linkedin.com/in/anushasrijeyanathan/)
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Timestamps
00:19 – Ara introduces this week’s guest, Anusha Srijeyanathan
02:14 – Growing up between Sri Lanka and Nigeria before moving to Canada in the mid-80s
05:32 – How your environment and certain experiences shape you
14:00 – Being employee #17 at Eloqua where she was Director of Vertical Solutions; being driven by curiosity
18:21 – Eloqua getting bought out by Oracle; the biggest differences Anusha saw in both companies
20:46 – How her opportunity with Benevity came along; the impact of vision boards
25:51 – Eloqua versus Benevity do; early marketing tech versus powering the biggest and most iconic brands
28:23 – How a recruiter convinced her to join Benevity
32:31 – Moving to Calgary on a whim and why Anusha didn’t take a break in between; building resiliency
34:26 – Benevity being structured as a B Corp
36:35 – How Benevity acquired its first group of customers; Nike
39:43 – How Benevity makes revenue; subscription fees and more
41:22 – Studying one thing but having a completely different career trajectory; Anusha’s view on education
44:30 – What Anusha looks for when she hires new employees; picking between talent and the best-fit
48:40 – Will Anusha build her own company in the future?
50:52 – Advice she would give her 16-year-old self
52:29 – Biggest learning lesson in the last 3-5 years
54:36 – The personal legacy Anusha wants to be remembered for by her friends and family
55:53 – Creator Confessions
1:00:10 – The Wrap Up
Intro Music
Produced And Mixed By:
– The Tamil Creator
– Yanchan
Written By:
– Aravinthan Ehamparam
– Yanchan Rajmohan
