EP #73: Tia Bhuva – Founder Of Successful E-Commerce Brand (TiaBhuva.com) & Creator Of The “Saree Silhouette”

Tia Bhuva (@tiabhuva) is the CEO & Founder of successful e-commerce company TiaBhuva.com (@tiabhuvadotcom) and creator of the trademarked “Saree Silhouette” (ie. yoga pants for sarees).

She joins Ara on this week’s episode of #TheTamilCreator to discuss how she came up with the idea for her flagship product the “Saree Silhouette”, her data-drive obsession resulting in 800K+ Instagram followers & almost 100 million YouTube views, having a high risk pregnancy, being transparent about her side hustle even while she was working at Walmart, thinking her pursuit of entrepreneurship would fail during COVID-19, employing family members, being specific about who she eventually sells her company to and her plan once she gets to that point, and so much more.

Follow Tia:
– Instagram (https://www.instagram.com/tiabhuva/)
– LinkedIn (https://www.linkedin.com/in/tia-bhuva-mba-26323520/)

*TAKE THE QUIZ – “What Type of Creator Are You?”**



00:19 – Tia speaks on how her business fared during the pandemic and starting the company to spend more time with her kids
01:53 – What TiaBhuva.com sold, how the business started, and how it has evolved over time
04:13 – Taking every picture for the company website from an outdated phone until March 2020, quitting her full-time job to pursue her business
07:31 – Previously working for Walmart as a Food Buyer, leveraging the power of social media to build her own brand
17:02 – A guest from EP #55 (Manjula Selvarajah) is who featured Tia on CBC
18:36 – The importance of strong first hires, how Tia decides if someone will be with the company long-term, and her son makes a special appearance
27:00 – Having 300K+ subscribers and nearly 100 million views on her YouTube channel; not knowing what she was doing when starting her socials
32:51 – Being more accountable when starting a business with more life experience and having the ability to deal with ‘haters’
39:17 – How Tia simultaneously managed her side hustle and full-time corporate job before pulling the trigger to solely walk the path of entrepreneurship
48:17 – Will Tia sell TiaBhuva.com in the next decade? And her plan to get into consulting once she achieves an exit
53:30 – Tia speaks on Naval Ravikant and how his interviews have impacted her
55:20 – Did Tia always know she would be an entrepreneur?
58:43 – Advice she would give her 16-year-old and 26-year-old self, if she could jump in a time machine
1:02:07 – The personal legacy she wants to be remembered for by her friends and family
1:04:24 – Creator Confessions
1:14:22 – The Wrap Up

Intro Music

Produced And Mixed By:
– The Tamil Creator
– Yanchan

Written By:
– Aravinthan Ehamparam
– Yanchan Rajmohan