EP #59: Genevive Savundranayagam – Serial Entrepreneur & Brand Builder Behind Mahara Mindfulness (Creator Of “The Human Being Journal”)

Genevive Savundranayagam (@genevivesav) is a serial entrepreneur, brand builder and the Co-Founder of Mahara Mindfulness (@maharamindfulness) which created the buzzworthy “The Human Being Journal”.

She joins Ara on this week’s episode of #TheTamilCreator to discuss the spark behind “The Human Being Journal”, side hustles, a fear of not living up to her full potential, quitting her job right before the pandemic to take the entrepreneurial leap, prioritizing friendship/family over business, the peace she experienced in New Zealand and much more.

Follow Genevive:
– Instagram (https://www.instagram.com/genevivesav/)
– LinkedIn (https://www.linkedin.com/in/genevivesav/)

*TAKE THE QUIZ – “What Type of Creator Are You?”**



00:19 – Ara introduces this week’s guest, Genevive Savundranayagam
01:08 – Genevive speaks on growing up, her professional experience, and more
03:19 – What made her go down an entrepreneurial route?
06:57 – Navigating business partnerships with friends
10:17 – Initially opting not to sign a shareholder agreement
12:32 – Mahara Mindfulness – the idea, the name, and more
16:00 – What is ’The Human Being Journal’ ?
20:10 – Why there won’t be a digital version, or course, for The Human Being Journal
23:42 – The buzz around The Human Being Journal and how it got into Indigo
27:11 – Funding Mahara Mindfulness; bootstrapping vs. fundraising
28:43 – Deciding which investors they wanted to work with
30:13 – Where she sees the company in 5 years; US/global expansion, giving back, and more
32:14 – Have friends/family questioned her choices along the journey?
33:49 – How Genevive wants to be remembered by friends and family
35:27 – Advice she would give her 16-year-old self
36:40 – Genevive’s life would be a ‘disaster’ without a calendar
39:12 – Her favourite sources of learning, and everything happening for a reason
42:13 – The positive impact that morning workouts have had on Genevive’s life
43:50 – Who Genevive admires in the global Tamil community and non-Tamil community
46:42 – Creator Confessions
53:19 – The Wrap Up

Intro Music

Produced And Mixed By:
– The Tamil Creator
– Yanchan

Written By:
– Aravinthan Ehamparam
– Yanchan Rajmohan