Supendra Chandrakumar (@supendra) is the founder behind the viral #LoveMyCityProject and one of Toronto’s most recognizable digital storytellers.
He joins Ara on this episode of #TheTamilCreator to discuss how he spent nearly a decade building content creation from a passion into a career, the mindset shifts required to bet on yourself, collaborating with Google Pixel, navigating AI as a creator, balancing authenticity with growth, representing the Tamil community, and why he has made it his mission to share Toronto’s story with the world.
If you’ve ever wondered what it really takes to build a personal brand, create content consistently, or turn a side passion into something bigger, this episode is for you.
Follow Supendra:
– Instagram (https://www.instagram.com/supendra/)
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Timestamps
00:19 — Ara introduces this week’s guest, Supendra Chandrakumar
01:00 — Supendra speaks on being born in Toronto and his life’s progression to this point
02:37 — An inflexion point; turning content creation from his passion to a career
08:38 — Staying motivated to keep going; internal validation versus external validation
12:05 — How he balances creating content that is authentic but still “algorithm-friendly”
13:28 — Supendra’s view on AI as a content creator; threat or opportunity?
16:01 — Choosing to “throw more eggs” into his entrepreneurial endeavour
17:31 — His most exciting opportunity; partnering with Google Pixel
19:17 — Assumptions people make about his content/life and what his family thinks
23:50 — His wife being a key factor in Supendra’s decision to pursue content creation
26:14 — Toronto’s biggest strength, insecurity, and what it wants the world to know?
29:55 — Where he sees himself personally and professionally over the next few years
31:19 — How connected does Supendra feel to the Tamil diaspora?
33:06 — Advice he would give his 16-year-old self
34:18 — The personal legacy he wants to be remembered for by friends/family
35:00 — Creator Confessions
41:30 — The Wrap Up
Intro Music
Produced And Mixed By:
– The Tamil Creator
– Yanchan
Written By:
– Aravinthan Ehamparam
– Yanchan Rajmohan
