Stefan was working for a leading financial institution for 5 years when some life altering events gave him a different perspective on life. It allowed him the chance to re-evaluate and reflect on his life; he was given a second chance. He was given an opportunity to become an ambassador for Luxury World Traveler and he decided to quit his 9-5 corporate job and book a one-way flight to wherever his finger landed on a spun globe. That was 3 years ago. Through the help and guidance from Gil Antolin, the founder of Luxury World Traveler, he was able to build up to who he is today. He turned his passion into his lifestyle. Through his learnings and experiences, he has successfully started his own marketing and social media consulting company, LuxVision Media Group.
You have a significant following on social media – how did you go about building that audience?
Building a social media audience is based on understanding what you represent and what you want to showcase- consistency is the key to success. Many face obstacles when they do not know what their niche is, making it difficult to succeed in digital marketing or social media. Having a clear vision of what you want to do and sticking to it will target your audience and lead to an engaging following. My advice is that you know your audience, understand your niche and be consistent.
How did you decide to leap working for RBC to start LuxVision Media Group?
I worked for a leading financial institution for five years when some significant changes in my life occurred. It gave me a chance to re-evaluate and reflect on my life; I was given a second chance. I was given an opportunity to become an ambassador for Luxury World Traveler from Gil Antolin. I decided to quit my 9-5 corporate job and book a one-way flight to wherever my finger landed on a spun globe. That was three and a half years ago. Through the help and guidance from Gill himself, the founder of Luxury World Traveler and anyone I have met through there, I built myself into who I am today. I turned my passion into my lifestyle, and I decided to start my own company using my expertise and network to help others with digital marketing and PR.
I decided to transition and branch my line of business into social media marketing to help micro-influencers realize their vision. When I gave my corporate career an entire investment in my passion and led it into a career, I had a minimal idea about this line of work. Over time, I have picked up many strategies that have boosted my career and concepts that have allowed me to think outside of the box and break those walls and let my mind wander. I genuinely believe I have only scratched the surface of the social media influencer game. Each influencer, no matter their niche, runs their own business; it is self-taught and self-employment. We are in charge of the amount of content we produce, the reach it gets and the quality of work.
The strategies I have acquired along the way are what created the influencer I am. My goal is to teach as many as possible what I have learnt to set them up for success. Being a social media influencer is a career choice, not merely a lifestyle choice.
What has been your favourite project to work on? Favourite country or place you’ve visited?
My favourite project I must have worked on has to be with Heineken Canada. It was a surreal atmosphere, and it is one for the books to represent your country internationally and be part of one of the most significant sports events internationally.
If I had to choose a favourite country right now, it has to be the Maldives—a country with 1,100 islands so small on the map, yet so picturesque. No property is the same, no matter how many times you go.